With Roland Garros just two months away, the 24 Hours of Le Mans three months away and the Olympic Games just five months away, the forthcoming 2024 sporting events are a playground for companies looking to forge links with their partners. But how do you put in place an appropriate events strategy? The YourDay editorial team is on the starting blocks to give you the lowdown on upcoming events and how to welcome your guests!

2024 is the year of sporting events par excellence!The recent victory of France in the Euro handball tournament in January and the 6 Nations rugby tournament are proof of this, as are Roland Garros, the 24 Hours of Le Mans and the forthcoming Olympic Games.A golden opportunity to invite your customers or partners and forge new links.

Create new links thanks to 2024 sporting events

As we all know, it’s hard to build relationships when you’re sitting in an office in front of your colleagues and partners. That’s why taking advantage of the forthcoming 2024 sporting events to take a step aside and create new relationships with your partners or customers can be a real business opportunity! Whether it’s Roland Garros, the 24 Hours of Le Mans or the forthcoming 2024 Olympics, these occasions will be conducive to discussions on commercial, marketing or forward-looking topics. What’s more, association with such events can considerably enhance your brand image.

Offer your customers a real experience

To do this, we suggest you combine a sports trip, with invitations to the stands, with cultural activities. The right reflexes? Start by contacting the main federations, then book a hotel that suits your partners’ needs and is close to the leisure activities planned during the stay. Finally, make sure you draw up a programme over a few days that takes into account the events that will take place during your stay. Last but not least, use YourDay to create an events app in just a few clicks that will bring together all the key information relating to your event! It’s a way of dematerialising your communications while offering your partners and customers an exceptional experience.

The main forthcoming 2024 sporting events

In France :

  • French Open (20 May – 9 June)
  • Le Mans 24 Hours (15 and 16 June)
  • Monaco Grand Prix (25 and 26 May)
  • Tour de France (29 June – 21 July)
  • Paris Olympics (26 July – 11 August)
  • Vendée Globe (start on 10 November)

In Europe :

  • 6 Nations Tournament (until 16 March)
  • Euro football (15 June – 14 July)