Professional events are an integral part of corporate communication. All that remains is to find the right tool for organising and welcoming customers or partners. That’s where welcome apps come in! On YourDay Le Mag, find out about the advantages of this solution, which is becoming a must-have.

What are the advantages of a home app?

The welcome app is tomorrow’s WhatsApp, only more complete. It’s a web application that brings together all the information and functions you need to plan an event and welcome your guests. While tools such as Slack, Doodle and Teams are already used to bring people together, the benefits of welcome apps go even further.

This all-in-one solution allows you to centralise absolutely all the details relating to the professional event, such as the guest list, the location of the festivities, advice on how to get there and/or where to stay nearby, the dress code if there is one, information on the activities or the company, feedback at the end, the participants’ bio and the sharing of all the necessary documents. ‘The welcome app is like a share point, only better,’ said a YourDay client at a trade show.

In short, the welcome app puts the user at the centre and fully customises their experience. And that’s exactly what YourDay offers, enabling you to generate your own web app in just a few clicks and customise it with its many modules.

Close-up of the home app market

Proof that the host app is addictive and effective, these apps have already conquered the American market, and are gaining ground in Europe. Global Market Insights estimates that the global market for event applications will exceed $10 billion by 2026, with average annual growth of around 15% between 2020 and 2026. Grand View Research also predicts growth for these tools, stating that the global market for event-driven applications will reach nearly $12 billion by 2027.

Finally, Research and Markets expects the market to grow at an annual rate of around 11% between 2021 and 2026, driven by increasing demand for innovative technology solutions in the events sector.

Europe is expected to be one of the regions in the world with the highest usage of hospitality apps, due to the importance of business events in Europe. According to Statista estimates, the European event technology market was valued at $9.3 billion in 2021, with forecast average annual growth of around 10% through to 2025. Proof that hospitality apps will revolutionise event organisation in the years to come.

Want to find out even more about welcome apps? Just the thing, YourDay is holding its webinar on May 23, 2024 to share its expertise on welcome apps! You can register now to take part.