Business tourism: what about responsible business travel?

These days, companies can no longer do without a well-developed and, above all, practical CSR strategy. This is essential if they are to remain attractive not only to their customers, but also to their employees and potential future talent. And while this trend has already been applied, as we have seen, to the organisation of more eco-responsible events, it now also extends to business travel, which is also aiming to be more responsible! To coincide with the SSalon SBE (Salon du tourisme d’affaires et de l’événementiel), which takes place in Lyon on 8 and 9 February, YourDay Le Mag has come up with the essential tips for a successful responsible business trip.

Organising responsible business travel in line with CSR issues

At a time when the issue of CSR strategy is becoming as central to companies as environmental impact is to society as a whole, the move towards responsible business travel seems unavoidable. It’s a commitment that requires companies to reorganise the way they operate internally. So where do you start? Our first piece of advice: start by raising awareness of the cause among your staff, so that the company’s approach becomes a collective one. Then you can set realistic targets for limiting your environmental impact. The idea? Set off to (re)discover France with your company! Take advantage of the many attractive destinations that France has to offer, such as Alsace, Occitania or Auvergne… A way of reducing your carbon footprint while saving money. To take things a step further, you can also ensure that your employees stay in environmentally-friendly accommodation that uses renewable energy or reduces waste, for example. New habits that will transform your current business trips into responsible business trips in no time!

Bleissure travel, the trend for business travel in 2024

Another business travel trend is bleisure travel, also known as blended travel, which is gaining in popularity.The proof is in the pudding: according to the Future Marketing Insights report, the bleisure market now accounts for 35% of the global business travel market.The concept?Extend your business trip to go sightseeing.The principle is simple: an employee goes on a business trip from Tuesday to Thursday, to a region of France that he or she has been dreaming of discovering for a long time.That’s where Bleissure travel comes in!As you’ll have gathered, the idea is to take advantage of the travel generated by responsible business trips to do some sightseeing afterwards.Rest, activities and a bit of work, the business tourism experience will convince you and allow your partners or employees to get together in a non-professional setting.

Give meaning to your business trips!

Today, the question of meaning has become inescapable.What meaning do you give to your job?What role does the company play in society?These are questions that all employees ask themselves. And once again, business travel is no exception to the rule!To respond to this quest for meaning, offering responsible themed business trips could be a solution!The idea?Dedicate a business trip to reflection on a predefined subject or one voted for by employees, so that the trip meets common objectives and is beneficial to the company’s operations. As well as being perfectly in line with the notion of responsible business travel, it’s also an excellent way of bringing about team cohesion and meaning for everyone.

Now that you know all about responsible business travel, YourDay gives you all the tips you need to create an eco-responsible application for your business events!