Whether it’s the Rugby World Cup or the 2024 Olympics, you’ll have more than one occasion to welcome your American customers or partners, who are renowned for their sense of conviviality. All that remains is to put them at ease and meet their expectations for a flawless welcome. Here are a few essential tips.

Focus on a warm atmosphere

When meeting your American guest for the first time, be sure to be polite and warm. Americans appreciate firm handshakes, smiles and friendly greetings. Take the time to chat with your guest and let them know you’re happy to meet them.

Offer a guided tour

If your guest has never visited your city or country, offer them a guided tour of local sights and attractions. This can include a visit to historic monuments, museums, parks, restaurants, local stores and much more. They’ll appreciate any guidebooks or tour ideas you can recommend.

Don’t have the time? With your American guests, this can take the form of suggestions or advice (e.g.: we recommend you go there, we can make reservations for you…) They may need (especially if they’re in a group) to keep to themselves. The key is to give them a choice.

Pay attention to food preferences

Americans are known for their love of food.Before your event, ask your guests about their food preferences or allergies, and be sure to provide appropriate food options.

Share the local culture

If possible, share with your American guest aspects of your local culture that may interest and enrich their experience. Food, music, traditions, and much more, they’ll love any anecdote they bring back home.Sharing is sure to please all your guests, whatever their nationality.The fact remains that Americans are more into “doing” than “knowing”, so opt for a small, typical address with a fun twist on history.

Be prepared to answer questions

As you may have guessed, Americans are curious.Be prepared to answer questions about your company, your country, your city, your culture and your event. And since form counts as much as content, take the time to answer with enthusiasm and open-mindedness. Our little tip: Americans can easily marvel at everything with their “big kid” side.They’re not looking for a history lesson, or hyper-precise information, but rather for you to show enthusiasm in the face of any questions they may have.

In conclusion

When hosting an American for an event, be sure to be positive and available, warm and attentive to their needs.Offer them a guided tour of local sights and attractions, and make sure you provide appropriate food options.Share with him aspects of your local culture and be ready to answer his questions.